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Who am I?!

Hi, I am Serena!

I am that weirdo who never has a straight (or short) answer for questions like “What do you do?” or “Where are you from”. Seeing as you are reading my about page, I am going to give it to you…

Serena Star Leonard

Me and nature… hanging out.

For starters

I am a Business Coach and I write books, blogs and present website courses, travel reviews and short documentaries about people who make a difference.

I am an ideas person, a serial entrepreneur and a social entrepreneur.

I am one half of a) a video production crew b) a resource to help small business people with their websites c) a travelling passion project that aims to make a difference.

I am a lifestyle traveller who has been to more than 40 countries and travelled through 28 since April 2012 with my husband Johnny.


This handsome devil.

I am a swimmer, a rescue scuba diver, a wannabee acrobat, a passionate cook, a foodie, a self taught graphic designer and an amateur photographer. I am a high functioning procrastinator, have ADHD tendency’s and an addiction to salty snacks – especially roasted seaweed.

I am an animal loving vegetarian, a collector of stories, a World Vision blogger, a compassionate, charity loving do-gooder and I love watching documentaries.

What is this website all about?

To cut a long story short, I used to be a corporate bunny. I had a great job and great career prospects but it wasn’t what I wanted to do with my life. So I ditched it for the joy and slog of self employment.

Then, after a few years at the ripe old age of 29, I came up with a brilliant plan. “How to Retire in 12 Months” was a totally tongue in cheek name for an ingenious challenge – to see if I could use this exciting new thing called blogging to give me some freedom in my business and life.

This blog was created to follow my journey so that you (or anyone for that matter) could learn from my mistakes and discoveries.

Then it just kind of grew!

Once the challenge was over it included a whole load of things like; signing a book deal and writing my first book, losing my brother and dealing with heart break and loss, drifting, buying one way tickets to Venezuela, selling all our stuff, travelling the world for 5 years filming documentaries of people who make a difference, my first book becoming a bestseller and being printed in 3 languages – then a second book launch… and everything in between.

If this sounds like your cup of tea, awesome, and welcome!

Get involved!!

Here are some ways you can get more!

Subscribe & read: My semi regular blogs will keep you up to date! Subscribe in the side column…

Read my books: I have two – How to Retire in 12 Months will show you how to create an income through blogging. How to Succeed in 12 Months will show you how to make any big dream a reality.

Book coaching: If you want help to make an business or lifestyle idea a reality – or get your website and web community to an exciting place book coaching sessions! My coaching is super practical and highly inspirational – you will find yourself progressing in leaps and bounds.

Get social: On Facebook, Twitter, Linked In and Google Plus – come and say hi!