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The BLOG to BOOK Course

Learn the secrets of traditional publishing…

and get yourself a book deal!


Note: Due to travel and slow local internet there are no dates for this course in 2016.

If you want to work on this course content with your own book project check out coaching with Serena.

You are writing blogs, and working on getting them out to the world. You have a message and you would jump at the chance to expand from a digital presence to a traditionally published book.

BUT, there are so many unknowns about book publishing deals!


  • How do you make your book stand out?
  • Do you need to write the whole book first?
  • Should you approach a publisher directly or use an agent?
  • What are they looking for?

For most people traditional publishing is an industry steeped in mystery and uncertainty and many excellent books by talented writers do not go further than the publishing house’s recycle bin.

How can you ensure that your book stands out from all the competition?

Introducing The BLOG to BOOK Course

Get a Book Deal

The good news is that you can be strategic and give yourself a far better chance of securing a traditional book publishing deal.

In consultation with a global publishing company I have inside knowledge on what publishers are looking for when they consider new authors, AND how to increase your chances of being offered a book deal. With this information I have put together a comprehensive web-based course – BLOG TO BOOK.

In this course step by step, you will become an exciting proposition who will stand out in the pile of potential authors.

You will discover

  • How to make your blog attractive to publishers
  • What you should (and shouldn’t) send to publishers
  • What to expect when you sign a publishing deal
  • How to publicise your book and make the most of it once it launches.

In this course you will work on creating an inspired book concept and sample chapters whilst turning your existing blog into a book platform. This will give you a proposal that is more likely to be considered and a solid framework for promoting and selling your book once it is finished.

Despite the rapidly growing industry for independent books, a traditional book publishing deal is still something that is revered, gives you credibility and provides plenty of exciting opportunities!

It is an opportunity for a big company to invest in your ideas.

Publishers will expertly guide your book to produce the best book possible. They will distribute right onto shelves in major book shops, and licence your work to other countries/languages and distribution channels.

Do you have a blog?

Make the most of all of your work so far!

A book deal is the perfect next step.

The BLOG to BOOK presenter…

My name is Serena Star Leonard and I am an entrepreneur, business coach, trainer and presenter. After blogging for  only 6 months I caught the attention of publishers John Wiley and Sons and signed my first book deal.

The result?

My book “How to Retire in 12 Months” sat in the top 20 business books in Australasia for over a year and in the top 100 business books for more than 2 years. It was a bestseller within 14 months and is now being published in 3 languages and on audio book.

I signed a new contract in 2013 and my second book “How to Succeed in 12 Months: Creating a Life you Love” launched this month.

Meanwhile in January my husband John decided to pursue his own book deal.

Using the same process we will use in this course, he sent his book proposal to seven publishers and five of them responded within two weeks! He now has several great offers to choose from.

This course is for you if:

  1. You have a blog
  2. You want to improve your blog and the size of your community 
  3. You want to sign a traditional book deal and get paid to publish a book

Only 30 places
Book your course today!

Blog to Book Course Packages

Choose Your Author Package

Monthly payment options

Prefer to split the cost? Use these buttons to book your course:

Dates & Times

There are no dates planned for 2015 due to travel (bad internet!) please book coaching with Serena instead :) 

This course is for people who have been blogging for at least 6 months. If you are unsure if you are right for this course, email me to set up a time to chat!

Course Inclusions

I am pleased to offer 3 different packages depending on your goals as an author. These are made up of:

Live webinars and recorded sessions: In these sessions you will discover the truth behind many of the mysteries of the publishing industry and how to make your blog, business and future book attractive to the people you are pitching to. If you can’t attend the live sessions you will have access to all of the course material.

Note: Each package includes the live webinars and recorded sessions

Coaching and training sessions: One-on-one coaching with Serena will help you define your direction. Use your sessions to create a solid strategy and navigate the process.

Make the most of Serena’s experience to give your book proposal the best chance possible.

Note: The number of coaching and training sessions varies: DIY Author x 1, PRO Author x 2 and TOTAL Author x 6 sessions.

Chapter reviews and feedback: Have a best selling author review your sample chapters prior to sending them to your publisher! Get honest, constructive feedback on improving the structure, your writing style and creative ideas for additional business opportunities that you can develop inside the content of your book.

Note: Chapter reviews and feedback are only available in the PRO Author and TOTAL Author packages.

PR & marketing sessions: Once you have signed a deal and have written your book, you need to promote it! These sessions will be reserved for when you are preparing for your book launch. We will work through potential media angles and contacts as well as a plethora of book marketing actions.

Note: PR & Marketing sessions are available in the TOTAL Author package only.

How to Succeed in 12 Months: Creating a Life You Love: The follow up to Serena’s first best seller. How to Succeed in 12 Months launches in June 2014 and will take you step by step through the process of making your big dreams and goals a reality.

Note: How to Succeed in 12 Months book will be posted to participants who choose the PRO Author or TOTAL Author packages.

Choose Your Author Package

Monthly payment options

Prefer to split the cost? Use these buttons to book your course:

BOOK to BLOG courseStill have questions?

This course has an FAQ!

I have answered all of your burning questions about whether you should do the course and what you should have ready before you begin.

Or we can set up a time to speak in person (via Skype!) and discuss you and your potential book!


Have questions? Email serena (at)