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Business owners share: The book that inspired my business

I just read the $100 Start Up and got super inspired again for my business, a brilliant read for small business owners or budding entrepreneurs

Anyway this made me think about all the business owners that took the plunge after reading a book. So I asked!! Here are 5 people who started a business and the book that inspired them.

Scott Tritton – Natural Kids

Book: Losing My Virginity by Richard Branson

Losing My virginity - Richard Branson

Scott Tritton - Natural Kids

Losing My Virginity is the book which changed my wife and my lives. When we listened to it, I was working massive hours in the Insurance industry and missing my young daughter grow up.

With another baby on the way, I would still be sitting at my desk at 7.00 PM, thinking “this is crazy”, there has to be a better way to live. That book illustrated that by pursuing your passions and believing in yourself, there was.

It inspired me and my wife to embark on a journey to start Natural Kids, our business specialising in bedding and sleepwear for babies.


Brent Cahill – FlameWave Studio

Book: Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays by Joel Waldfogel

Scroogenomics: Why You Shouldn't Buy Presents for the Holidays

Brent CahillThis book not so much inspired the idea, but gave wRapt! its spark to ignite the passion for ridding the world of poor gift giving.

I had been building an idea for tracking gifts and after reading Scroogenomics I had the spark to build an app that helped people to receive the gifts they really wanted and make it easier for them to find the perfect gift for others.

Though not a business book, Scroogenomics does quantify the amount of waste that is created around the holiday’s gift giving. It’s also not nearly as bah-humbug as the title suggests either.


Sonia Woolley – Vision Property Group

Book: Turning Passions Into Profits: Three Steps to Wealth and Power by Christopher Howard

Sonia Woolley - Vision Property GroupI bought my first investment property, starting again with nothing but the kid and the cat – after 2 years of research & due diligence. It turned to gold!

My mortgage broker was so inspired she sent me to a motivational workshop – Christopher Howard’s ‘Break Through to Success’ (BTS), where I bought his book: Turning Passions into Profit.

I continued to do my research, bought another investment, and then repeated this same process. It worked for me. I bought 9 properties in 3.5 years with this same formula, on a salary of $45k.

After reading the book I decided I wanted to work in the industry. My goals were to study for my r/e licence, move somewhere warmer, get some experience then work for ME! It has taken me 6 years – but I did it!!


Craig Griffiths – Ask Find Buy

Book: Under the Radar: How Red Hat Changed the Software Business–and Took Microsoft by Surprise by Robert Young and Wendy Goldman Rohm

Under the Radar - Robert Young

Craig Griffiths - Ask Find Buy

The founder of Red Hat saw a great opportunity to give away a product and make money off the support of the product. This was the first time that this was being considered as a serious business model and I remember reading about how the founder was heading off to do his 200th presentation to investors when he got the call that he was going to be funded.

Investors couldn’t see the value of the model, but Red Hat was successful and was the dominant player in the Linux space for many years. I took this story and launched Ask Find Buy. Many people couldn’t see the value of Ask Find Buy but it is still growing and I have never called for investment. This story taught me that the great idea isn’t always obvious to others.


Jill Hutchison

Book: The Secret by Rhonda Byrne

The Secret - Rhonda Byrne

Jill Hutchison

In 2007 I read The Secret and was so inspired by it I decided to train with some of the teachers featured in there, teach what some were teaching and it has changed my entire business and career direction!

Having been trained by Bob Proctor and Loral Langemeier, I can say that it really has changed my life. From having no investment properties, to having just bought our fifth property in the USA (all from Australia).

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Speak your lovely mind!

  1. The $100 Startup is what inspired us too, in order to get started with our business! Very useful!

  2. Isn’t it great! I had the good fortune of being in the US for one of Chris’s book talks – it was a cool evening :)
    Serena Star Leonard recently posted..Making a Difference: Inspiring Stories of Women’s RightsMy Profile

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