Choosing a blog topic is like choosing the style of clothing you wear, it shows your interests and tastes, it makes a statement about you and it is a form of self-expression.
People will also be attracted to you (or not!) according to their own tastes, interests and values.
Some people have one main passion or area of expertise and so the blog topic is a natural choice. For others however your multitude of passions or interests may cause a problem… which one do you choose and how do you approach the topic in an interesting or useful manner that could create a community?
Something you know vs. something you love?
This is an important choice, often the things we have experience in are the very things we want to escape!
But choosing an industry that you are heavily involved in is beneficial because you already have a network of potential people who would be interested in your content, and possibly some contacts that may wish to have an involvement in your website for things like guest blogging, sponsorship or promotion.
Adversely if you choose a new topic that you find thrilling, you will find that the act of blogging for it will draw you into that industry and if you do a good job, could be the life change you are looking for.
As you can see there are benefits to both knowledge and passion!
It does really help to create a blog where you have an established community who will appreciate it, however nothing compares to doing something for the love of it.
The big decision
One thing that may make the decision easier is that your idea doesn’t have to be THE ONE – just the one right now!
It is all part of the learning curve. Once you understand how to build a blog, build a community, create value and income online, you will find that you are drawn to other opportunities and ideas as time goes by and as your interests and experience of life changes.
Once you have a topic that lights your fire, find an angle, name and domain name that represents who you are and what you do.
Here are some resources for those who are ready to get started and a request (and opportunity!) for those of you who already have a blog.
If you are ready to get started…
Download the Essential Blog Checklist for handy tips on each area you need to think about. Or if you are ready for the fast track, register for the Website Launchpad Course that starts next week!
The Website Launchpad is a step by step course for those of you who are ready to get cracking on your first website with expert help. Learn how money is made through blogging, how to make the most of your efforts and enjoy having someone available to answer all of your questions along the way.
If you already have a blog…
Please share your blog and why you chose the topic in the comments below, tell us the highs and lows and give us a chance to come and check you out (yes please include your web address!).