Katie Perry always wanted to have her own fashion label and designed her first piece when she was 11 years old. We took a moment to speak with her about what finally had her chase her dream.
What was the catalyst for your Good Life Crisis?
Like so many people, I got caught up in an executive position with a successful career path and had forgotten my original dream. I had always been lucky and had great female mentors at work who supported me, but when I came across a very old-school tyrant style of a manager, I found myself working long hours for a boss I had little respect for.
Looking back she was really a blessing as she made me re-evaluate my life and remember what my dream had always been and what I really wanted from my life.
How has this changed your life?
I am now my own boss and work more hours then I did before but it’s far more rewarding. I love meeting my customers and still get a buzz every time I hear from someone how great they feel in their KP pieces. My favourite day of the week is actually Mondays!!
What lessons have you learnt as a result of your Good Life Crisis?
My first big proudest moment was standing up for my label against a larger American corporation. I was served with papers from the popstar, Katy Perry, telling me to cease and desist. After amazing support from the public all around the world I no longer felt I was alone fighting the case and 2 hours before the court hearing the other side withdrew. As you can imagine this was a huge milestone personally and for the business as I was able to continue building my label.
My biggest mistake so far has been believing people behave in business the way I do. I am always making sure when working with others that we both win, however after being burnt a number of times I am a lot more cautious when it comes to joint ventures and protective of my time.
What strengths and characteristics have been critical in your journey?
A healthy dose of perseverance and the ability to do whatever it takes to make your business work.
What is your key to staying motivated and inspired?
Whenever I need inspiration I look at other peoples journeys and I enjoy reading biographies of successful people. Its comforting knowing you aren’t the only one!!
What is one thing you wish you knew when you started this journey?
That everything always takes twice as long as expected. An overnight success is normally years in the making!!
I have big plans for the future of Katie Perry. We are developing a yoga range, working with the McGrath foundation, expanding our pop up parties and sales team and are now committed to a new style every month of the year – and that’s just for 2012.
We have our 5 year plan but who knows where life unfolds – so I don’t want to give too much away!!